中(zhong)旅(lv)(lv)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)管(guan)理有限(xian)公司（以下(xia)稱“中(zhong)旅(lv)(lv)酒(jiu)(jiu)(jiu)管(guan)”）與（以下(xia)稱“萬達酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)及(ji)度假(jia)村”）于北京簽(qian)署戰(zhan)略合(he)作(zuo)框架協議。中(zhong)旅(lv)(lv)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)董(dong)事(shi)總(zong)(zong)(zong)經(jing)理周建輝、中(zhong)旅(lv)(lv)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)黨委委員副(fu)(fu)總(zong)(zong)(zong)經(jing)理鄭會廣、中(zhong)旅(lv)(lv)酒(jiu)(jiu)(jiu)管(guan)副(fu)(fu)總(zong)(zong)(zong)經(jing)理兼(jian)(jian)首(shou)席(xi)運(yun)營官孫兆剛、中(zhong)旅(lv)(lv)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)戰(zhan)略與企業管(guan)理部總(zong)(zong)(zong)經(jing)理林冠宇、萬達文(wen)旅(lv)(lv)集團(tuan)首(shou)席(xi)總(zong)(zong)(zong)裁助理兼(jian)(jian)萬達酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)及(ji)度假(jia)村常務副(fu)(fu)總(zong)(zong)(zong)裁劉(liu)英武、萬達文(wen)旅(lv)(lv)集團(tuan)總(zong)(zong)(zong)裁助理兼(jian)(jian)萬達酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)及(ji)度假(jia)村副(fu)(fu)總(zong)(zong)(zong)裁董(dong)軍、萬達酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)及(ji)度假(jia)村發(fa)展中(zhong)心(xin)副(fu)(fu)總(zong)(zong)(zong)經(jing)理趙亞軍出席(xi)本次(ci)簽(qian)約儀式。此次(ci)合(he)作(zuo)旨在通過(guo)品牌共(gong)創、資源共(gong)享和創新合(he)作(zuo)，推動(dong)產業升級(ji)，為酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)行業注(zhu)入高質量發(fa)展的(de)新動(dong)能。

隨著新增供應放緩，中(zhong)國酒店行業(ye)已進入(ru)了“存量常態化”時代，并且從追求“量”向重(zhong)視“質”轉變。在簽(qian)約儀式(shi)現場，雙方(fang)圍繞行業(ye)核心議題(ti)展開深入(ru)探討，鎖(suo)定存量資產盤活與(yu)運營效率提升等關鍵挑戰(zhan)。

中旅酒店(dian)董(dong)事、總經理(li)周(zhou)建輝指(zhi)出：“中旅酒店(dian)憑借央企資源與全國(guo)性(xing)網絡，與萬(wan)達酒管形成戰略(lve)互(hu)補。中旅酒店(dian)“以客戶為中心(xin)”，對(dui)旗(qi)下維景(jing)(jing)(jing)國(guo)際、維景(jing)(jing)(jing)、睿景(jing)(jing)(jing)、旅居等(deng)品牌(pai)實施了(le)全面品牌(pai)重(zhong)塑，通過數字(zi)化(hua)中臺(tai)建設與場景(jing)(jing)(jing)化(hua)產品創新(xin)，我(wo)們致(zhi)力于重(zhong)塑酒店(dian)業增長模式，為行業提供可持續升級范本(ben)。”

北京維景國際酒店(dian)

萬達文旅集(ji)團首席總(zong)裁助(zhu)理(li)兼常(chang)務副總(zong)裁劉(liu)英(ying)武進(jin)一(yi)步(bu)強調：“萬達酒(jiu)店(dian)及度假村作為一(yi)家集(ji)設計、建(jian)設與運營管(guan)理(li)于一(yi)體(ti)的全產(chan)業鏈酒(jiu)店(dian)管(guan)理(li)公司，不斷進(jin)行(xing)酒(jiu)店(dian)行(xing)業創(chuang)新實踐，此次(ci)合(he)作不僅(jin)是(shi)資(zi)源整合(he)，更是(shi)品牌勢(shi)能的全新釋放。我們將(jiang)以(yi)創(chuang)新驅動用戶體(ti)驗升級，為業主(zhu)創(chuang)造長期資(zi)產(chan)價值，引領行(xing)業向智慧(hui)化(hua)、品質化(hua)轉型。”

北京(jing)東(dong)壩萬(wan)達錦華(hua)和萬(wan)達美華(hua)酒(jiu)店

未(wei)來，雙(shuang)方將(jiang)圍繞(rao)酒店管(guan)理、會(hui)(hui)員服(fu)(fu)務(wu)(wu)(wu)、產品創新三大維度(du)展開深度(du)合作(zuo)：通過雙(shuang)向開放協議(yi)客(ke)戶資源(yuan)與(yu)會(hui)(hui)議(yi)服(fu)(fu)務(wu)(wu)(wu)網絡，共建(jian)高價值商旅服(fu)(fu)務(wu)(wu)(wu)體系；實(shi)現會(hui)(hui)員積分互通與(yu)權益(yi)共享(xiang)，打造(zao)更(geng)具黏性(xing)的用戶生態；聯合推進存量酒店升級(ji)改(gai)造(zao)，并(bing)開發商旅度(du)假(jia)跨(kua)界品牌，塑(su)造(zao)差異化產品競爭力。此外，雙(shuang)方擬(ni)探索管(guan)理標準輸出、智能供應鏈(lian)等創新業(ye)務(wu)(wu)(wu)，加速布局文旅康養新興市場，致力于為行業(ye)提供覆(fu)蓋投(tou)資、運營、服(fu)(fu)務(wu)(wu)(wu)全鏈(lian)條的解(jie)決方案(an)。

此次戰略合作標志著雙方在酒店產業生態構建上的深入探索，通過資源互融、能力互補，旨在實現客戶體驗優化、資產效能提升及產業鏈價值延伸，為酒店行業高質量發展注入新動能。